Partner Spotlight: Reach Out and Read

Reach Out and Read believes all families should have access to books and the meaningful moments created by shared reading with children. Reach Out and Read is a two-generation intervention unique for its unparalleled access to children through the medical home, supporting families through the trusted voice of their medical provider.

The research-based model has three parts:

  • Medical providers prescribe books during well-child visits while teaching and training caregivers about how to share books and why it’s important
  • Each child is given a new, culturally and developmentally appropriate book to take home.
  • Clinic environments support literacy-rich messaging and resources for families.

“Spending time with a loving adult provides exceptional benefits for young children,” said Pam Bacot, Program Manager with Reach Out and Read North Carolina. “The simple act of reading aloud together helps create a lasting emotional connection, stimulates a child’s cognitive development, and lays the groundwork for a lifelong love of reading and learning.”

Guilford County has been a part of Reach Out and Read since 1998. Originally designed for children 6 months to age five, Bacot shared that Reach Out and Read has committed as an organization to shifting this model to begin at the earliest visit after birth. Across North Carolina, including Guilford County, Reach Out and Read will support parents and caregivers from the very beginning.

“Brains are built over time, from the bottom up. We know that 80 percent of a child’s brain develops by age three,” said Bacot, “Advances in our understanding of early childhood development over the last 25 years have shown us it’s essential that parents engage with their children from birth. While someone with a newborn may not be thinking about kindergarten readiness, this is the time for the foundation to be set.”

This extension adds four additional Reach Out and Read visits – newborn, one-month, two-month, and four-month well visits — for every child.

According to Bacot, Reach Out and Read serves more than 10,000 children in Guilford County in a typical year. During the pandemic in 2020, Reach Out and Read served more than 9700 children at ten participating sites and distributed nearly 16,000 books in our county. “Despite the challenges of the pandemic, we were so pleased to move forward with our mission,” Bacot said.

Ready for School, Ready for Life (Ready Ready) partners with Reach Out and Read, HealthySteps, Family Connects, and Nurse-Family Partnership through our Navigation system. Navigation ensures every pregnant person and their family has information and support as their family grows. Starting prenatally, dedicated Navigators meet with families to understand their strengths, needs, and goals. Then we work together to make secure connections to services, resources, or support that will make a difference, eliminating gaps and providing a seamless experience.

“We’re also pleased to partner with Ready Ready for The Basics Guilford, offering easy ways for parents and caregivers to enhance their serve-and-return relationships with their youngest children,” Bacot said. “This give and take model helps foster learning. Together, we guide high-quality implementation and integration of these programs in medical home settings, hospital systems, and other community locations serving pregnant persons and families with young children.”

Reach Out and Read is the only national pediatric literacy model endorsed by the American Academy of Pediatrics. The organization trains, supports, and engages medical providers. Because they work closely with infants, toddlers, preschoolers, and their families, they have a particular vantage point and understand how social determinants of health like poverty, literacy, housing, food insecurity, and access to parenting resources affect a child’s healthy development.

Reach Out and Read’s research shows that having a strong, loving bond with an adult can even undo some of the harm created by adverse childhood experiences – experiences that include the negative impacts of poverty and racism, abuse, a divorce, or an illness in the family.

“We like to say a book is a powerful tool. In the hands of a child, it can be a portal to a world of imagination. For a parent, it can be the catalyst that brings the family together, creating meaningful moments that forge strong bonds,” said Bacot.

Partner Spotlight: Center for the Study of Social Policy

By Stephanie Skordas, Director of Marketing & Communications

The Center for the Study of Social Policy (CSSP) works to achieve a racially, economically, and socially just society in which all children, youth, and families thrive. Through community partners like Ready for School, Ready for Life, CSSP tests and shares lessons learned about innovative, comprehensive local early childhood systems across the country and advances policies that help parents succeed and young children flourish.

These partners are part of the CSSP’s Early Childhood Learning and Innovation Network (EC-LINC), which brings together communities across the country with the common goal of improving equitable outcomes for young children and developing a system that helps all young children and their families thrive.

“Ready for School, Ready for Life is one of 14 organizations that participate as learning partners. It’s a learning laboratory where system leaders at the community level learn from each other, share innovations, solve problems, and figure out how to make a stronger early childhood system, “said Ngozi Lawal, CSSP’s project director, prenatal-three initiative. Ready Ready joined the EC-LINC in 2018.

In Guilford County, CSSP is helping support Ready Ready to accomplish its prenatal to three agenda. “Guilford County has laid its PN-3 goals really clearly. For instance, the County is working to increase in HealthySteps usage, the pediatric intervention that helps more low-income families get access to parenting education, credible information about child development, and connections to needed resources,” Lawal said. “The foundation of all of this work is advancing racial equity and supporting parent and family engagement.”

“Ready Ready’s approach to universality, the premise that anyone, regardless of who you are, what you look like, what zip code you live in, can receive Navigation support is something that other jurisdictions can learn from because all families can receive support,” Lawal said. “When we take out the notion that only certain families need this support and just look at the humanity of having a baby and how hard that is, making the service available to everyone makes a difference and better supports families.”

Lawal says the prenatal-to-three work CSSP focuses on can be summed up in three areas: early care and education, family support, and health and mental health. On the early care and education front, she is encouraged by the Biden administration’s efforts to invest in better wages for early childhood educators, universal pre-k, and parental support. “Parents need high-quality child care. They need a place that is stimulating for their young children’s brains and teachers who are qualified and well-paid.”

Citing research that finds many early childhood educators in the workforce qualify for public assistance because of the historically low wages in the industry, Lawal added, “It’s a travesty. It’s an embarrassment for our country. The pandemic relief funds are a real opportunity to help raise the early childhood educators’ wages to help keep them in the workforce. It’s not just a good investment; it’s an investment that’s absolutely critical for the economic engine of the country.”

CSSP also helped Ready Ready develop the Guilford Parent Leader Network (GPLN), which was established as a decision-making body for Ready Ready. The group’s goal is to ensure that family voice is brought into every key decision as we work together to build an innovative, connected early childhood system in Guilford County.

“We shouldn’t have services without having had parents come to the table to have input on what the services look like,” Lawal explained. The Parent Leader Network brings together parents from across the country to collaborate, build leadership skills, advance racial equity, and advocate for change in their communities. Guilford County parent representatives were able to join the original group of Parent Leader Network representatives who developed the Manifesto for Race Equity & Parent Leadership in Early Childhood Systems, a document for early childhood agencies written by parents about parent and family leadership in early childhood systems.

Racial equity is a vital thread of CSSP’s work. With the anniversary of the Black Lives Matter protests of last summer, Lawal said she feels a sense of encouragement that the whole country is having a reckoning and that generally speaking, more people are willing to recognize that a problem exists, engage in conversation about it, and most importantly, beginning to develop the confidence to address it.

“You can’t address a problem until you agree there’s a problem,” Lawal said. “People are beginning to ask ‘what can I do at my level to make a difference?’ We are asking ourselves, “How can I educate myself, what can I learn so I can make better decisions, and what biases do I need to challenge?”

 

The Basics Enhance Tot Spot at Greensboro Children’s Museum

By Stephanie Skordas, Director of Marketing & Communications

The Greensboro Children’s Museum re-opened on May 29, 2021, after months of closure due to the COVID-19 pandemic. While the museum was closed, several exhibits were added or updated, including Tot Spot, an area specially designed for infants and toddlers.

The new Tot Spot features The Basics Guilford, five fun, science-based parenting and caregiving concepts that anyone can do. Ready for School, Ready for Life (Ready Ready) is pleased to present The Basics. They are:

  • Maximize Love, Manage Stress
  • Talk, Sing, and Point
  • Count, Group, and Compare
  • Explore through Movement and Play
  • Read and Discuss Stories

Each one of The Basics is explained in Tot Spot, with a QR code parents can scan with their mobile devices. The code opens up The Basics Guilford website where parents can watch videos and learn more quick and easy tips to explore the tips. 

Ready Ready staff members were on hand for the Kickoff to Summer reopening event at the museum on May 29, 2021 to share The Basics Guilford materials and explain how they work to parents and caregivers.

Learn more about The Basics at www.guilfordbasics.org.

Community Survey launched

By Stephanie Skordas, Director of Marketing & Communications

Working with our partners at UNC-Greensboro, Ready Ready is developing a community survey to gather information on how best to prepare children for school. The survey will run May 10-31, 2021.

The survey groups follow targets established during the focus group campaign: parents/caregivers of children ages 3-5, parents/caregivers of kindergarteners, early childhood educators, community members, and early childhood service providers. 

Additionally, the UNCG team is gathering relevant early childhood data such as birth rate statistics, education data, kindergarten entry assessment, and more to inform strategy development of the Ages 3-5 design work. The Community Survey information will be added to this dataset.

Survey results are expected this summer.

Read our 2020 Impact Report

By Stephanie Skordas, Director of Marketing & Communications

We are pleased to share our organization’s first annual report. Our 2020 Impact Report shares information about Ready for School, Ready for Life and the work accomplished with proven programs and our community partners.

For example:

  • 15,000 Guilford County children were served in 2020 through well-child visits at pediatricians and virtual home visits.
  • We participated in 405 hours of parent-led leadership through training sessions, workshops, and monthly meetings with our Guilford Parent Leader Network.
  • Through our Continuous Quality Improvement process, 100 percent of programs in Cohort 1 improved in four or more quality areas.

An electronic version of our 2020 Impact Report is available for viewing here.

Parent leadership training

By Stephanie Skordas, Director of Marketing & Communications

Seven parent leaders in the Guilford Parent Leader Network have attended the Spiral of Transformative Change Equity Webinar Series. This education series is similar to the training Ready Ready staff and board members received through the Equity Strategies Committee. Parent leaders having access to the foundational information that guides Ready Ready equity work is key to living our value of being equity-driven.

Additionally, three leaders from the Guilford Parent Leader Network have completed training in the Community Organizing and Family Issues (COFI) Phase 2. They will use their training to train their fellow GPLN members in community outreach and action. COFI Phase 2 teaches teams to reach out and build partnerships with parents and other community residents, community associations and organizations, businesses, schools, and other institutions. GPLN members completed COFI Phase 1 training in Fall 2020, and a second COFI Phase 1 training is in the works for this summer.

Worthy Wages for Worthy Work

By Stephanie Skordas, Director of Marketing & Communications

Ready for School, Ready for Life and our partners believe that early child care teachers are underpaid and undervalued for the important work they do — educating our youngest children who will grow up to be our future workforce and leaders. 

The median pay for child care workers in Guilford and 50 other counties in North Carolina care is between $10-$12 an hour with few benefits. Many child care teachers who love their jobs can’t make ends meet and look for better-paying jobs elsewhere. That staff turnover is tough on child care centers, and the children in these centers experience loss when their teacher leaves.

See what these early child care teachers and administrators are experiencing daily. We collaborated with EQuIPD to create this video focused on Guilford County’s early child care teachers.

Take action! Tell your legislators to improve pay and benefits for early educators. Find your representative at www.ncleg.gov

Learn more! Read this blog post from the North Carolina Early Education Coalition.

Partner Spotlight: EQuIPD

When the organization that became Ready for School, Ready for Life was a grassroots effort in Guilford County, we were glad to have partners like EQuIPD by our side, even as EQuIPD was starting its important work.

EQuIPD’s mission is to nurture and empower early care and education professionals with sustainability and success tools.

“We’re small but mighty,” said Ashley Allen, EQuIPD’s work environment and compensation coordinator. “We come at the issues from many perspectives and offer coaching, mentoring, and professional development.”

EQuIPD holds community learning events for early childhood educators. At the events, educators learn information they can use immediately. “What makes us unique is that we offer follow-up events where educators can discuss challenges and successes. We connect people to support peer to peer growth and build communities of practice through the process.”

Allen says EQuIPD began in 2014 with support from UNC-Greensboro through its Department of Human Development and Family Studies and The Guilford County Partnership for Children. “So many pieces of what we do really fit with Ready Ready’s strategic plan,” Allen said. “It’s a natural collaboration since we both bring different strengths to the table.“

EQuIPD is committed to lifting early care and education professionals’ voices and experiences to inform and inspire systems change. Current policy efforts include early child care wage increases. “We expect early childhood educators to get degrees and build curriculum but don’t support them with liveable wages or even enough planning time or resources. And during the pandemic, we see even more stress on the system since they are essential workers.”

According to its website, EQuIPD staff members are champions for equity, diversity, and inclusion through personal and professional practice, provisions of services, and engagement with stakeholders and the community.

“We have knowledgeable, talented, passionate educators preparing the next generation of our workforce,” Allen said. “The work EQuIPD and Ready Ready are doing to support them and system-level change will make a difference for Guilford County and North Carolina.”

Partner Spotlight: BackPack Beginnings

By Stephanie Skordas, Director of Marketing & Communications

A news story shown on Washington D.C. television about a teacher in Texas who was slipping food into children’s backpacks stuck with Parker White as she moved back to Greensboro and started raising her family.

“I couldn’t get it out of my head,” White, the executive director of Backpack Beginnings, said. “So I called the school system and asked if there was a hunger issue here. They said yes, and explained how some groups were helping, but more was always needed. I figured I could help one school. One led to two, and two led to three, and here we are.”

Since 2010, the organization has served more than 111,000 children, filled more than 17,000 comfort backpacks, and distributed nearly 3.5 million pounds of food. Backpack Beginnings provides food, comfort, and clothing directly to children in need. “We started in schools, but we quickly realized there are basic needs all over the county. We wanted to meet families where they already are, so we started talking with pediatricians’ offices, nonprofits, and service agencies so that we can partner with them.”

That’s how White connected with Ready for School, Ready for Life (Ready Ready) a few years ago. Initially, the topic was diapers, a huge need for families with babies and toddlers. “With Ready Ready’s help, we were able to establish a partnership with the North Carolina Diaper Bank,” White said. “Now we are giving out tens of thousands of diapers and anticipate that continuing to grow.”

More recently, Backpack Beginnings and Ready Ready have partnered in a program called Book Beginnings. This program places shelves filled with new and gently used books in strategic locations across Guilford County, distributing thousands of free books to encourage a love of reading. “The goals of the program include book ownership and book abundance,” White said.

“During the pandemic, we’ve held drive-through events and our volunteers come back with stories about how children are so excited to have these books that they start screaming and clapping. And it’s not one book per child. We want them to have a love of reading and start their own little library at home,” she said.

“Thanks to a new grant from Duke Energy Foundation, we will purchase 6,500 new books for Guilford County children. Working with Backpack Beginning, we are focused on early literacy,” said Heather Adams, Ready Ready’s director of family engagement and literacy initiatives. “Research shows that children raised in a home with books positively impacts their readiness for school and future success in life.”

“We gave out 12,000 books last fiscal year, and we hope to double that this year,” White said. “We are a better organization for our collaboration with Ready Ready and other organizations. Together we are seeing the needs in our community and providing the resources and services that help our families.”

BackPack Beginnings joined Ready Ready’s Continuous Quality Improvement (CQI) Cohort II and reported great results for the Family Market which opened in 2022. “Staff and volunteers didn’t have a clear understanding of responsibilities when it comes to our new Family Market. Since multiple people were assigned the same tasks, like stocking the shelves, the tasks were not always completed because staff and volunteers thought others were taking care of them. The process map was one of the most helpful things we did. When we assigned staff and volunteers to each process, it was easier to see the distribution of responsibilities and if the balance was correct and manageable,” White said.

As BackPack Beginnings continues to follow its mission to deliver child-centric services to feed, comfort, and clothe children in need, it serves more than 21,000 children each year.

Coaching for Literacy awards grant

By Stephanie Skordas, Director of Marketing & Communications

Teaming with the North Carolina A&T State University men’s and women’s basketball teams, Coaching for Literacy has awarded Ready Ready a grant as part of its #Fight4Literacy initiative.

It’s a movement of coaches, teams, influencers, and businesses to promote childhood reading.

Funds are raised through social media, donations, and businesses donating a portion of their sales to the effort. Ready Ready will use the grant to expand our early literacy efforts.

In addition to the grant, Coaching for Literacy has worked with NC A&T to record videos of track and field athletes reading stories. The storytime videos will be shared with local child care centers in Guilford County.