Communications Coordinator (Basics Guilford)

Communications Coordinator (Basics Guilford)

The Communications Coordinator works with the Public Will Building team at Ready for School, Ready for Life, (Ready Ready) to increase use of The Basics as a tool for Guilford County families and caregivers by implementing a countywide marketing campaign and strategic community engagement. The Communications Coordinator is a part-time role up to 20 hours per week.

Position Responsibilities and Duties:

Marketing and Communications

  • Work in collaboration with the Vice President of Public Will-Building, Director of Marketing and Communications, Literacy Coordinator and external vendors to prepare and execute outreach and marketing campaign that aligns with the Ready Ready communications strategy.
  • Lead social media engagement by identifying and growing influencers and producing daily content for The Basics Guilford social media channels.
  • Develop and implement weekly Basics Tips email marketing.
  • Oversee Basics bloggers and ambassadors to create effective communications, drafting blog posts, talking points, briefing materials and other messaging as needed and acting as proofreader/copy editor when requested.
  • Manage/update Basics Guilford website copy as needed.
  • Develop metrics and track integrated campaign effectiveness.
  • Help create materials to promote the Basics Insights texting service to community partners and eventually, the general public.
  • Continuously assess and report on the campaign results and implement improvements where necessary.
  • Organize and staff community events as needed.

Community Engagement 

  • Coordinate employer outreach with support from Ready Ready’s Literacy Coordinator.
  • Assist in planning and implementing special projects.
  • Work with organizations that support young children and families.
  • Promote Ready Ready and The Basics Guilford.
  • Actively participate in the Carolina Basics Collaborative and the Basics Learning Network.



  • Bachelor’s degree in Communications, Journalism, or comparable field and a minimum of five years of increasingly responsible professional experience in a related field or an equivalent combination of education and experience.
  • Excellent understanding and command of social media platforms, including Instagram, Facebook, LinkedIn, and Tik Tok, and experience managing social media accounts on behalf of an organization and/or executive.
  • Ability to motivate staff, volunteers, and other stakeholders to collaborate successfully.
  • High sense of accountability, be a self-starter and exhibit a keen attention to detail.
  • Ability to develop and maintain partnerships with staff at public agencies, nonprofit service providers, and other stakeholder organizations.
  • Positive, problem-solving mindset, combined with the ability to work collaboratively with diverse professionals at all levels of seniority.
  • A commitment to Ready for School, Ready for Life’s Values and Principles.
  • Supports the Ready ReadyEquity Statement and commits to implementation of the Equity Strategy Plan.
  • Ability to juggle multiple projects while meeting deadlines, coupled with flexibility and willingness to pitch in on occasion for projects differing from daily/standard duties.
  • Must have vehicle, license and ability to travel regularly to different sites in and around Guilford County.
  • Motivated and results-oriented.
  • 2 years experience in a non-profit human services agency or equivalent, preferred.
  • High working knowledge and proficiency in utilizing communications tools (Microsoft Office Suite Outlook, Word, Excel and Power Point), graphic design tools (Canva, Adobe CC), and some photography/video skills (smartphone.)
  • Experience with online, cloud-based data platforms preferred.
  • Previous experience with marketing, communications, and/or community engagement is highly valued.
  • Must have knowledge of early child development.
  • Ability to provide communications with an equity lens.
  • Must have excellent communication skills, both orally and written.
  • Strong skills in organizing and presenting data.